Kukere crooner, Iyanya, chats with Jayne Augoye about fame
and the need for artistes to invest wisely
Rave of the moment, Iyanya Mbuk, considers 2013 his best
year ever. Besides sealing mouthwatering endorsement deals with MTN, Zinox
Computers and Solo Phones, his appearance fees have also tripled.
The muscular singer clearly lives a life of luxury,
surrounded by all the trappings of stardom. Besides his appearance which has
greatly improved, he has also earned a new accent, synonymous with
‘celebritydom.’
Pointing to the fleet of cars, neatly packed in his Lekki,
Lagos home, the Reality TV product is quick to douse what he describes as false
reports currently making the rounds.
“I didn’t buy four cars in one day o. I only bought just one
which I posted on Instagram. So I don’t know where people got their own story
from. We have four cars in this house. I also do not get it when people say we
(artistes) show off on social media.
“I mean if God has blessed me, there is no reason to hide
that. We are not showing off. After all, everyone knows Inyanya’s story.
Whenever I post pictures of my cars or money on Instragram, the public should
understand that it is just my own way of saying if God can do it for me, He can
for you too.”
He also tells E-Punch that he has very loyal fans overseas,
the evidence, he says, are the constant sold-out shows.
“I am not half as appreciated in Nigeria as I am overseas. I
guess that is the many rewards that ‘Kukere’ has earned me within a short
period of time. The track is the most
requested of all my songs at home and abroad. The Soul Train nomination was the
icing on the cake for me, I felt proud walking and sitting close to my role
models at the award ceremony. It was a life-changing moment for me,” he says.
Judging by the manner in which he made mention of Kukere at
any given opportunity, Inyanya explains that there is no way the track can be
separated from his success story.
“The truth is that I came up with Kukere to make money
because Nigerians were not listening to RnB . See where it has gotten me
today,” he adds.
However, the singer with the ‘lover boy’ image says things
were initially not as rosy as they appeared to be.
“I had to work harder because at some point things were not
moving well or fast for me. So it took me five years to study the industry in
order to understand what people really wanted or expected of me. I remember I
would walk on the street and people would ask me what was going on, as regards
my career, when in reality I was doing RnB music but people were not
listening.”
Since he became the butt of jokes online after he was
romantically linked to controversial actresses, Tonto Dikeh and Yvonne Nelson,
the singer appears to have learnt his lesson. But is marriage in the cards for
the star? “I’m treading softly. I don’t
know what you are talking about o. I am not thinking about that for now. I may
sing Ukwu or Your Waist, it is not because I am a bad boy. It is just what I am
inspired to sing at the time, mind you. I draw my inspiration from God.
Although I am known for the raunchy songs, I am in fact a very deep and well
grounded musician,” he boasts.
Inyanya admits that he never imagined that he would become a
star in no time. But unlike some of his contemporaries, he is still not too
comfortable talking about his assets.
“I come from a very humble background and have also
struggled to be where I am. Since I achieved nothing by my own strength or
might, I don’t think it is worth talking or boasting about.
“I am also looking into investing in the oil and gas sector
in the New Year, because I feel investment is key. Artistes must learn to
invest because the fame is temporary and sometimes a façade. Truth is you will
not always be in the spotlight and you may become bankrupt if you are careless
with funds.”
Projecting into the new year, Inyanya has very lofty dreams,
saying, “My craft has no doubt gotten better with time. I plan to remain true
to my culture and will also be releasing a single in my native Efik language
soon. I desire to be one of Nigeria’s greatest music exports next year.”
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